Over this extremely intensive two-day programme, participants will explore the latest ideas in building and managing brands. A variety of teaching techniques are employed, including lecture/discussions, planning exercises, and case studys. The lecture/discussions are designed to provide the participants with a framework for developing brand strategies. During these highly interactive sessions, current illustrations , are used to make the conceptual points vivid and memorable. During the planning exercises, participants work in teams to analyse specific brand management issues involving markets and customers. Participants often use these approaches to develop their own brand strategies. During workshops, the participants examine specific branding issues based on update domestic cases.